Katie Blair

Head of Member Engagement and Provider Marketing

Katie Blair is Head of Member Engagement and Provider Marketing at Freespira.  A strategic marketing leader, Blair brings over a decade of experience in digital health, member engagement, and multi-channel marketing. Prior to Freespira, Blair held senior roles at Spring Health and Verily (an Alphabet company), where she led cross-functional teams to drive member acquisition, retention, and enrollment through data-driven experimentation and lifecycle optimization. At Freespira, Blair leads efforts to connect members and providers through innovative marketing strategies that expand access to care and improve outcomes.