Senior Director, Head of Marketing
Sarah Trafford Koenig is Senior Director and Head of Marketing at Freespira. A versatile marketing leader, Koenig has nearly two decades of experience in consumer and B2B marketing, media relations and creative content strategy. Prior to Freespira, Koenig held leadership roles in marketing, sales enablement and external communications at Quantum Health, and served as PR lead for IBM iX. Koenig currently leads all marketing efforts at Freespira with a focus on building awareness and broad access to this groundbreaking, medication-free treatment.